If you are a business owner, who has a customer base in the local neighborhood, you will need to focus on local SEO. Whenever a person from your neighborhood does a related search on the search engines, you will be able to display your website on the top of search engine results pages with the power of Local SEO. This can help you to promote your business to the people who can actually contribute towards the success of your business through search engines. Therefore, you should never ignore the importance of Local SEO.
Here are some of the most effective white hat techniques, which can deliver outstanding results to you with your Local SEO efforts.
Online directories and citations
As per the recent studies conducted by Google, around 80% of the customers of your business are using search engines to do local searches. Unfortunately, most of the small-scale businesses have not yet claimed their local business listings on the internet. As a result, you will be missing out a lot of opportunities that you have in front of you.
You need to make sure that you are following the correct steps to get the business listed on the online directories. In here, you need to pay more attention towards the most reputed online directories such as City Search, Merchant Circle and Yelp. In addition to that, you must also think about getting the assistance of local directories. For example, you can take a look at the website of local Chamber of Commerce or local newspaper to see if there is a local business directory available to get your hands on. You will also be able to do a simple search with “Name of your city + directory” on Google. Then you will be able to locate the local directories and citations.
Once you locate the local directories, you will need to add your business name, telephone number and address. You must maintain consistency and accuracy when adding your company information on the directories. They are some of the most important factors that determine the local search engine results placements that you can secure.
At the same time, you can outreach for websites to guest posting, sending emails with great ideas of content. Click here to access the best guest posting website: https://guestposts.com.br/en.
Claim your Google My Business listing and optimize it
Google My Business is a directory that is designed for the businesses. You will need to go ahead and claim your own Google My Business listing for the business. You will be able to do this for free. The time and effort you spend to get the job done can provide an excellent exposure to you. it is another major factor, which can create a massive impact on the results that you can secure with Local SEO. With proper optimization, you will also be able to get your business to the local three-pack of the Google search engine results. Once you secure your placement, you can be impressed with the traffic that you are generating out of the listings.
You just need to visit google.com/business and claim your Google My Business listing. Upon claiming the listing, you will need to enter a solid description about your business. Along with that, you can include other important pieces of information such as the types of payments you accept and your business hours. You must never ignore to upload your photos and logo of the business to the listing as well. Then you will be able to see how your Local SEO placements are increasing along with time.
Never ignore online reviews
According to SEO experts, online reviews are also in a position to contribute a lot towards your Local SEO rankings as well. This fact has been proven from numerous studies conducted in the recent past as well. You will be able to use some of the reputation marketing applications that are available for you to track your online reviews and manage them. Trust Pilot, Get Five Stars and Reputation Loop are some of the most prominent tools out of them.
While focusing on online reviews, you need to pay more attention towards the social media platform. Along with the mainstream social media networks, you must also take a look at platforms such as Tiny Torch and Hootsuite. Then you will be able to monitor the alerts every time when your brand is mentioned. You will be able to respond to them in a timely manner.
You must encourage your customers to leave honest reviews on your Google My Business Page and Facebook Page. They will not just contribute towards the credibility of your website. They can also help you to boost the rankings that you will be securing in the Google Local SEO. It can increase your chances of getting your business appeared in the local pack as well.
